3 reasons to use Google Ads to promote your art gallery

Unlike many popular digital marketing techniques, delivering your ads with Google Ads (Adwords) is not free.

You can:

  • communicate for free on social networks such as Facebook, spread your brand there and chat with influencers without having to take out your Visa card
  • write quality content to strengthen your SEO and increase your traffic acquisition, without spending a penny

With online advertising, you have to pay to enter the field and be able to play. And in just a few days, you can lose a lot of money.

Yet, despite these risks of wasting time and money, Adwords is a real gold mine.

I present here 3 main reasons to use Google Adwords paid search engine optimization.

Advantage 1: Google Ads brings you results quickly

Social media requires a lot of hard work from you, starting from nothing. You need to get followers, shares, retweets… They are great for engaging cold prospects, but they are also very energy consuming and time consuming.

Unless you already have a community or a very popular site, generating engagement on social networks takes months or even years.

Natural referencing is my main focus. But its results take longer to emerge. It is a webmarketing strategy that is quite relevant, but in the medium term.

You need to find keywords, create value-added content, optimize this content, popularize your site by creating incoming links…

In SEO, you compete with thousands of other companies on the same keyword. Your web content must be irresistible, benefit from many incoming links and be regularly updated.

Only then can you expect good results in 3 to 12 months. The truth is that most digital marketing strategies do not make you successful in a single day.

But there is one digital strategy that is an exception to this rule:
Google Adwords marketing.

In an instant, your Google Ads campaigns are activated, bring you qualified contacts, generate sales…

How? How? By clearly responding to the surfer’s needs.

What is the user’s intention?

The request made on a search engine indicates the intention of the Internet user. For example, a research such as “modern art exhibition”, tells us that it is not immediately in the purchase phase.

This request indicates that he is looking for information, a gallery, or just wants to visit an exhibition but is not necessarily ready to buy.

On the other hand, “Sale of contemporary art” indicates a much more marked intention to buy. The person is probably close to placing an order. This key term suggests that the user has already done some research. He knows what he wants to acquire.

Today, the majority of research with a strong purchase intention shows advertisements. Up to the first 4 results are occupied by these ads. This repels natural results.

Adwords is then an excellent way to occupy the top of the ranking.

The purchase of keywords allows you to get as close as possible to hot customers. Google Ads allows you to target people who are already at the end of the conversion tunnel.

Example of search: Modern art sale Paris

It is likely that this user is actually looking to buy. Showing your ad at the top of the results will ensure you get the attention and may lead to a visit to your art gallery.

What you need is to have:

  • List of keywords closest to your customers’ searches
  • Attractive, incentive and clear advertisements in relation to your offer
  • Landing pages that quickly lead the visitor to action

This is much faster than optimizing your SEO (natural referencing).

Advantage 2. Google is used by more than 90% of Internet users

Today, Google is present in the daily lives of most people. Do we have a question? You go to your smartphone or PC to find the best answer. And what search engine do you use to ask your question?

If we want to compare Google with the other engines, the situation is very clear in French-speaking countries. Challengers like Yahoo and Bing are practically unused. Google generally occupies more than 90% of the search field.

If you want to advertise on the internet, it seems obvious that it is on Google that you must appear to be seen by your potential customers. If you are not a multinational, it is not through Bing that you will get many customers.

More importantly, if you want to reach your target audience as close as possible to their needs and wishes, Google Adwords is by far the best platform.

Bonus: A Google Ads campaign for a local gallery, well optimized and well managed, brings you an incredibly higher return on investment than traditional advertising media.

Advantage 3. Adwords is profitable for any company

Whatever your industry, business model and objectives, Google Ads can clearly boost you.

Do you simply want to broadcast text ads? No problem, you can launch your Adwords campaign which will be broadcast in a few seconds. Do you want to display your company in Google maps and Google my business results? It’s just as easy.

You have a lot of possibilities to appear before your customers’ eyes:

  • Search results on Google
  • Goggle Partner Sites
  • Gmail
  • Google Maps
  • YouTube
  • Only your mobile phone number…

With remarketing, you can also reach people who have come to your site, but have not gone on to buy.

For example, if they clicked on one of your ads, but did not buy or request a quote, you can easily create a specific campaign to reach these hot prospects.

Using these commercial links allows you to quickly get your business off the ground. While natural referencing takes longer to bring its results.

Tips for opening an art gallery

For some art lovers looking for an enriching professional opportunity, opening or taking over an art gallery is sometimes a dream… But it cannot be improvised and requires know-how and multiple skills. So what are the steps to take to create your own art gallery? Here are 5 tips to help you create your art gallery.

1-Administrative procedures to be carried out

Before any company is created, there are always steps and installation formalities to be completed. Concerning the management of an art gallery, it is necessary to register your company’s articles of association with the company tax department (SIE). Once registered, it is necessary to complete the formalities for declaring the company to the Chamber of Commerce and Industry. In the particular case of a gallery, within 8 days following the declaration of activity to the CFE (centre des formalités des entreprises), the presenter of artists’ works (paintings, drawings, engravings, prints, lithographs, sculptures in particular) must declare himself to the Maison des artistes.

2-Develop and evaluate the viability of your art gallery project

After completing the administrative formalities, the preparation of your gallery project is the first step in the creation process. It consists in presenting in detail his idea in order to identify the possible constraints you will face. Then, it is essential to define the offer and the commercial and artistic strategy of your future gallery. Once you have become aware of these details, all that remains is to assess the viability of your project, including the required investments. To do this, you will prepare a business plan in which the projected income statement, the calculation of the break-even point and the established cash balance sheet appear.

3-Choose the legal and tax status of the art gallery

If you consider your project to be viable, you must take care of the legal and tax aspects of your gallery. It is then necessary to identify the legal constraints of the project (protection of the company’s constitution, choice and protection of the name) and choose the legal status of the gallery. Then, you still have to determine its tax status, i.e. the level of taxation of profits according to the legal status chosen, the choice of tax regime, art trade, as well as VAT. To close this file, all you have to do is identify the social consequences of the legal status of your future art gallery.

4-Have the required skills

Starting an art gallery is not an easy task! Even if you are a professional in the field, training in the profession of gallery owner may be necessary. This is why individual or collective training is offered. For example, Picot-Le Roy Conseil is a centre for “art gallery training and artist promotion.” For individual training courses, the internship lasts only one day (9 hours) with a complete program based on the experience already acquired. The objective is to prepare you to communicate about the artist and his work, to understand the art market and to contact professionals in the sector. At the collective level, two days of training are sufficient to follow the program.

5-Start the activity of the art gallery

You have the necessary skills and a location for your gallery, all you have to do is start your business! It is therefore essential to organize the management of your art gallery, i.e. the annual programming of exhibitions, exhibition monitoring, stock management, invoice models, the revenue-expenditure journal… Before your gallery opens, it is also necessary to set up a communication strategy! Once these elements are brought together, it is up to you to maintain relationships with the artists in order to offer them multiple exhibitions within your art gallery.